Bulgaria tightened gambling rules in 2024–2025. Parliament adopted a near‑total ban on gambling advertising across TV, radio, print and websites, effective May 18, 2024. In March 2025, the minimum self‑exclusion period increased from 30 days to one year, aligning with safer‑gambling goals.

Operators have pivoted to compliant channels—on‑site CRM, direct communications to opted‑in adults, and sponsorships allowed for sports, culture and education.